Columbia has committed to outfitting upwards of 2,000 National Park staff for five years, including 300 rangers, providing high quality clothing that’s ‘tested tough’ and designed to keep them warm, dry, cool and protected in Britain’s toughest conditions.
"At Columbia, our mission is to help people enjoy the outdoors longer. That’s why we consider it our responsibility to be conscientious stewards of our shared environment. Becoming a partner of the UK’s National Parks is an unrivalled opportunity to highlight the amazing work conducted by rangers and staff,”
General Manager UK & IR Columbia Sportswear.
In addition to outfitting rangers and staff and obtaining their valuable feedback on the gear, Columbia will work alongside the National Parks on new initiatives to deepen the public’s understanding of their National Parks and encourage more people to enjoy the outdoors.
“Columbia Sportswear is showing a strong commitment to the UK’s National Parks with this partnership. Providing clothing for more than 2,000 staff is a very significant contribution, supporting the very heart of our work. Columbia will take a leading role in helping to increase public understanding of our wonderful National Parks by sharing the stories of our people and our Parks.”
Development Director, National Parks Partnerships
The jacket’s design represents a sea-change in the development of performance rainwear, and signifies an important environmental advance.